Welcome
We are so glad that you chose to “drop by” and pay us a call.
Words that Work does exactly what the term suggests in that we provide targeted copy
for Website Publishers. We all know the value of good well written and highly
keyword targeted copy. The jury has returned on that one and the verdict is
beyond doubt. It works.
Far
from labouring on about our skill sets, the last thing you want to “plough
through” is endless sales copy about how good we think we are. Instead why don’t
you check out some of the articles below, see how they work for the sites they
were provided for and then see if we can do the same for you?
How much does it cost? How long is a piece of string? If you like what you see
then please don’t hesitate to contact us at the email address provided above and
I guarantee you will not be disappointed with the results.
In the meantime, once again thank you for taking the time and trouble to spend
some time on our site.
Kindest regards
Patrick Phillips
International Adoption - Is it possible to Triumph from Tragedy

In the early hours of Dec 26th 2004 the Western world awoke to the unfolding
horror that we came to know as the Asian Tsunami. Those of us still recovering
from obscenely large amounts of food and drink from the previous day sat
transfixed as we watched a horror story of biblical proportions unfold before
our very eyes.
The United Nations estimated that the Asian Tsunami left
more than five million people homeless, including about 1.5 million children
most of whom became orphaned. The outpouring of emotion from around the world
was of mixed benefit as far as the region was concerned in that yes we all dug
deep into our pockets and yes we all lobbied our Politicians to something about
it and yes bizarrely this tragedy may have had some knock on effect in the
movement to alleviate Third World debt and poverty but the blessings were mixed
as far as the people on the ground were concerned...read
more
The above article was requested in early 2006 and is one of my favourites (apart from being directly responsible for the copy) because it helped make a difference. The emails we (and the website publishers themselves) received from far and wide were quite touching and helped remind us that sometimes life is about more than just "how much ad revenue can we generate this month."
Alcohol and High Blood Pressure - Fact or Fiction?

Alcohol and High Blood Pressure - wow, this is a good one (he says putting
down his pint – only joking). Consuming Alcohol and High Blood Pressure as an
issue is a real conundrum.
On the one hand, the odd wee drink now and then (he says picking his pint
glass up again) is actually quite beneficial and can act as an aid and part
treatment for cardiovascular purposes but it is like everything, taken to
excess, therein lies the downfall.
The relationship between Alcohol and High Blood Pressure (Hypertension) has
been recognised for nearly a century and especially the link between
Hypertension and the excessive consumption of alcohol i.e. more than just the
correct recommended intake of a few units (14 for women and 21 for men) a week....read
more
I liked this project and article. We were given a fair amount of "free reign" on this one and could develop it into a small "thought piece."
Credit Debt Consolidation – Are We all Sitting on a Time Bomb Waiting to Explode?

OK listen up folks, do you have a mountain of debt on your credit cards that
would probably put a third world developing nation to shame?
Suddenly does it seem to you and you alone that there is nothing in the
classifieds but advertisements from Companies all promising competitive rates on
Credit Debt Consolidation?
Are becoming obsessed with hiding the credit card statements before your wife
gets to the post in the morning?
You do?
Well don’t be too despondent because it would appear that you are not alone
in all of this. Doesn’t this make you feel better? You feel like going out and
treating yourself to something new right away!
See, that’s the problem. It appears that the average person in the US is
about $8,000 to $10,000 in unsecured debt at any one time. Now for a certain
part of the population that may or may not be a problem but for the average
household it is and the knock on effects of this could be devastating on the
economy.
....read
more
This one was fun. It is not often that a Publisher comes up to you and says "Go on give it your best shot, have a go and see if you can make a dry subject readable". Well hopefully we did and it is....